Wednesday 21 March 2012

uk filmmmmm

What does the future hold for the UK film industry?


The UK film industry has changed significantly over the years due to the improvements been made in the production process, distribution and exhibition of all UK films.However not all new creations been released into the media such as the addition of technological convergence have made a positive impact which may in the future lead to further destruction.

The audience is now a producer, a creator and a participant.The production of films have changed over a period of time with more and more film companies such as Working Title introducing HD video technology instead of the traditional way of creating movies using 35 mm film. David Guantlet is a media theorist who says that audiences are not only consumers but are also the creators as with the creation of 2.0 web we are able to produce our own videos,mashups etc and share them like a community on the internet were other people are able to download and watch these different clips.We are currently in a transition period where some cinemas are beginning to exchange film projectors for digital technology,an example of this is that there is approximately 240 cinemas in the UK who are switching over.However, the process of changing over comes at a price so the producers change the film into digital so it can be edited and improved and then turned back into film ready for the distributors to send to cinemas for blanket distribution.
  
Digital technology has led to a proliferation of negative distribution in the UK. Many recently released films are available to download from unofficial sites , for example my case study 'the Woman In Black' is available to download free of charge at 'greatstufftv.com' this website can be accessed from anywhere in the world due to convergence.A mobile phone is able to download films from these sites and we are able to watch them on there instead of physically visiting either mainstream or independent cinemas.Although convergence is another way of marketing the film and promoting it, the producers distributors and exhibitors of the film are unable to exceed maximum profits.As more and more people continue to use convergence as a regular way to view films and to download them , the more both independent and mainstream cinemas are losing out on profits.This is also linked in with the exhibition of films as they are available to watch on such hardware devices.










intro
production
distribution
consumption
conclusion


points to consider:
digital technology

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